Facing the change of the tide of the times, J&A has been paying attention to the impact of changes in consumer groups on design, seeking creative breakthroughs. When obtaining the information project, the design team made a lot of research and analysis on the theme culture of the young group. After repeated discussions with the owners, they finalized the theme positioning of "retro", "locomotive" and "chaoku".

J&A provides integrated professional design services ranging from interior design, theme beauty to shopping mall logos, lighting and so on. After running through multiple projects, J&A's professional teams have developed a strong understanding. From the initial stage of project contact to the planning stage to construction, every important node is actively involved. In line with the consistent goal of creating excellent projects, they propose optimization suggestions to each other. To a certain extent, it saves the owner the most time Cost and Construction Cost.

During the project design and construction process, the cooperation process between the J&A team and the project operation team was also very pleasant. Based on previous research on the operation of commercial complexes, we intentionally customized a large LED screen in the center of the central square to provide a show for the mall's subsequent regular events. Similarly, the project's operation team provides a lot of creative suggestions and ideas from the perspective of mall operation. Every time the two sides communicate, there are countless creative inspirations.

Jingkai Im Happying Plaza Nanchang opened just three days ago, and its passenger flow has exceeded 700,000. It currently maintains more than 1 million people per month and has become a new online celebrity and trendy punching destination. The Oktoberfest, music festival, college student art exhibition, good sound selection, each event not only enriched the urban life of young people, but also attracted a large number of people. The success or failure of the project is not only based on the design, but also on the precise positioning in the early stage and the linkage of the design creativity and the efficient operation team in the later stage, so as to create a commercial project of the same level.