As the world's top exhibition for home design, Milan Design Week is undoubtedly the annual “pilgrimage” destination for global designers. It is an excellent design platform for labels featuring pioneering creativity, rich exhibits and a large number of participants. It is here that Chinese design has attracted more and more attention. At the Milan Design Week, which will be held in April 2017, J&A Chairman and Chief Designer Jiang Feng was invited by the Italian top brand Turri to design 5 products of the Suyue series, which will be displayed in the main exhibition hall. For the first time, the works of domestic designers are exhibited in the main exhibition hall of Milan Design Week!

Mr. Jiang Feng represented Chinese designers in Milan Design Week for two consecutive years: In 2015, the “Gathering and Leaving” chair inspired by landscape culture expressed his thoughts on parent-child relationship in the Internet age. The dressing table with the elements of "wrapped leg pot" is designed with hardwood furniture, which embodies the pursuit of elegant and subtle and elegant Eastern style spiritual realm. The two works extract excellent cultural elements and show the Chinese charm to the world.

It is gratifying that the 2016 work "Su Yue" has attracted much attention at the exhibition for its elegant and beautiful shape and simple and modern expression of traditional culture. Only one of them was published on the official website of Wallpaper, a well-known foreign design industry media. The work designed by China is "Su Yue". At the same time, many international furniture brands are looking for cooperation with J&A. After nearly half a year of negotiations, J&A has reached a cooperation with top Italian furniture brand Turri to design a series of home products for it and will be in the main hall of Milan Furniture Week 2017 Conduct an exhibition.

Wallpaper Report

2016 Milan Design Week scene

Mr. Jiang Feng, Chairman and Chief Designer of J&A, has been committed to promoting Chinese design on the world stage for many years. The cooperation with Turri is an affirmation of Chinese design by top international brands and a step forward in the design industry from Chinese manufacturing to Chinese creation! This is consistent with the development strategy of J&A's "International Height · China Depth", and it is also consistent with our sentiments of promoting Chinese design and spreading Chinese culture to the world. This is also the mission and responsibility of contemporary Chinese designers. We will definitely Work hard for it!

Group photo of Mr. Jiang Feng and Turrea's fourth generation heir.