On December 15th, 2019, on the 20th anniversary of the founding of the team, J&A joined hands with the industry to launch the "City Seeds Plan", a healthy green design initiative with the aim of creating a long-term blueprint for the future of urban space design. The press conference was held at Shenzhen Qiaochengfang Chao Arts Center, and was attended by almost 400 guests. These included government officials, association leaders, experts and researchers, top real estate developers, science and technology innovation enterprises, media representatives, and other leading lights from the world of design.
The press conference was covered by Sina Home, Netease Home, Sina Real Estate, Tencent Home, Tencent Real Estate, the Chinese Edition of American Interior Design, A+ Designers Alliance, Design Wire, Shenzhen Business News, Shenzhen Jing News, Viewpoint Real Estate, Times House and Ocean Engine. At the same time, the press conference was broadcast live on Netease Home, Tencent Home and Sina Real Estate, attracting a total of 420,000 viewers.
Mr. Frank Jiang, Chairman and Chief Designer of J&A, said of the "City Seeds" initiative: "It has become the consensus and a common aspiration of all industries to jointly promote the green, healthy and sustainable development of cities. The industries of real estate, architecture and science have adopted new measures in line with this trend. The design industry should also strive for new breakthroughs and innovations to create a green and healthy urban space."
